At AGB Events we are continually exploring new approaches to design cultural experiences. Our work is original, inventive and curated specifically to build, educate and engage audiences across the world

A well-considered strategy is the cornerstone of any successful event, exhibition, precinct, or activation.  Through our holistic approach and meticulous planning, AGB develops insightful strategies that produce clarity of vision and positive social impact.

The results of our strategic thinking move people physically, intellectually, emotionally, socially, and culturally.


AGB’s 5-step process starts with intent and finishes with an overarching narrative that describes the project landscapeprinciples and implementation framework.

Throughout this journey the motivations and interests of the end-user remain a top priority.  We also layer in important but less tangible considerations such as cultural sensitivities, environment, and atmosphere.

Our strategists are also practitioners with years of experience implementing solutions. We look forward to working with you to enthral, excite, and engage your customers.


Our experience and services:

  • Cultural strategy
  • Destination positioning
  • Precinct identity
  • Placemaking
  • Strategy implementation