Parrtjima – A Festival in LightAlice Springs
Northern Territory Major Events Corporation approached AGB Events to develop a destination event to help build the local tourism economy.
Parrtjima – A Festival in Light, the first Indigenous light festival of its kind, was created and produced by AGB Events, who were engaged by Northern Territory Major Events Company (NTMEC). AGB Events were the ‘enablers’ of the event, enabling the creative content and stories to emerge from the Alice Springs artistic and cultural communities.
The Festival highlights the beauty of the Central Australian Desert at Desert Park, Alice Springs. The free outdoor public event annually features spectacular displays of Indigenous artwork, and illumination of 2km of the MacDonnell Ranges.
In Central and Eastern Arrernte, apateme means ‘to have trouble understanding something’ and pwarrtyeme means ‘to shine’. By combining the two, the word Parrtjima suggests shedding both light and understanding on a subject.
Parrtjima is now an important tourism event for the Northern Territory and through this AGB has enabled creative content and stories to emerge from the Alice Springs artistic and cultural communities.
- Purpose Showcasing the oldest continuous culture on earth through new technologies
- Dates Annual Event in April (in 2020 postponed to September)
- Audience Local communities, cultural tourists, art enthusiasts
- Services Event concept development, Creative Direction, Curation, Digital Storytelling, Event Management & Delivery