AGB Events was contracted by Mirvac Retail to create and produce an evening event that aimed to celebrate the shared successes and continued partnerships with their retailers, whilst also looking towards future endeavours.
AGB followed Mirvac Retail’s brand guidelines closely when styling the venue, collaborating with Sydney design team George and Smee to deliver a bold and innovative experience with the inclusion of bespoke urban pieces. The urbanity further depicted the dynamic blend between style, food and fashion and left the guests with a deeper understanding of how Mirvac is re-thinking the future of retail.
With inspiration taken directly from Mirvac’s ‘Urban Style’ book, AGB incorporated bold, bright and edgy pieces with statement floral arrangements into the event’s theme. AGB also collaborated with Emilya Colliver, founder and director of on line art gallery, Art Pharmacy, in order to obtain a specially designed statement street-art piece for the evening.
In addition to a roving ‘Urban Eats’ themed menu – an area of the venue was dedicated to a beautifully styled grazing table filled with fresh and seasonal produce, and was the ultimate statement piece of the evening
- Purpose Celebration for Mirvac retailers
- Date 2017
- Audience Invitation
- Services Creative Direction, Event Management & Delivery