ILight Marina BaySingapore
The Singapore Government urban redevelopment authority approached AGB Events to help position and launch the new Marina Bay development as the new financial district.
AGB Events produced the inaugural sustainable light show in Singapore with the key objectives to promote environmentally sustainable practices in energy efficient lighting technology and breathe life into the newly opened Marina Bay precinct. AGB contributed to establishing the area as a culturally vibrant and sustainable urban location, now home to Asia’s leading annual light art festival.
By promoting energy efficient lighting technology, AGB Events helped establish the identity of the precinct as environmentally conscious and technologically savvy. Starting with AGB’s high impact placemaking event, the Marina Bay precinct grew as a culturally vibrant and sustainable urban location, now home to Asia’s leading annual light art festival.
- Purpose Create signature lighting festival to support precinct branding and placemaking
- Dates 2010 & 2012
- Audience local residents
- Services Precinct Strategy, Concept Development, Curation, Event Management & Delivery