Commissioned by Destination NSW, AGB Events created and produced an inaugural summer festival designed to activate Sydney CBD with a dynamic and creative culmination of bold technological innovation reflective of Greater Sydney and its community.
ELEVATE Sydney was a celebration of music, fun and entertainment on the world’s most spectacular stage – the Cahill Expressway. It brought together a diverse range of internationally acclaimed Australian artists to perform at this iconic Sydney event.
Opening night featured a spectacular First Nations Celebration with an emotive Call to Country, performance by Electric Fields and launched the largest drone spectacular in Australia and the Southern Hemisphere – the ELEVATE SkyShow. (see separate project page)
The programming ran through three sessions per day with the mornings for kids, afternoons for families and sports enthusiasts and the evenings coming alive with quality headline music acts.
ELEVATE Sydney provided a great opportunity for families and friends to come together to celebrate the beginning of a new year. It had something for everyone, from children’s entertainment and sporting stars, to disco, youth, First Nations and world acclaimed Australian artists.
- Purpose Activate Sydney CBD
- Dates 1-5 January, 2022
- Audience Greater Sydney community, families,
- Services Event Strategy, Event concept and development, event management, destination marketing